Resume

Resume

Marketing and operations professional with a successful track record of creating ETL processes, databases, reporting, visualizations, dashboards and insights to support marketing, sales and operations teams.

Automation Enthusiast: Consistently driven to automate reporting and analysis processes, optimizing efficiency and uncovering hidden value within datasets.

Strategic Problem-Solver: Creative thinker with a strong ability to assess complex data challenges, identify and implement effective solutions.

Effective Communicator: Demonstrated excellence in communication, adept at translating intricate reporting and analytical insights into simplified, actionable information for stakeholders.

  • Provided assistance to my elderly parents, while my mother was in and out of multiple facilities due to Covid and other illnesses.
    • Led and mentored two data analysts.

    • Developed KPIs, reporting, analysis and insights for all marketing channels.

    • Utilized SQL server, Postgres, Tableau, Python and Excel to build out reporting.

    • Created client presentation and performed deep dive analysis as needed.

    • Collaborated with web development team on website tagging, setting UTM parameters and Google Analytics reporting.

    • Supported account and technical teams to meet client requirements in a rigorous deadline driven environment.
      • Created campaign reports, performed analysis and implemented optimization processes for 3,000+ active mobile and desktop display campaigns

      • Automated the creation of thousands of individual charts and spreadsheets illustrating campaign performance.

      • Developed reporting and analysis to reduce annual media spend by 10% on a $13 million budget.

      • Developed SQL Server database to streamline campaign analysis, optimizations, and quality control processes.

      • Utilized SQL, Excel, Python, Tableau and SSRS for reporting.

      • Managed campaign optimizations in vendor systems: bulk update bids, targeting criteria, etc.

      • Developed macro enabled spreadsheets to automate operational activities, eliminating 400+ hours of manual labor per year.

      • Supported cross functional teams with extensive reporting and analysis of display campaigns as needed.
      • Designed and built email marketing reports.

      • Analyzed email marketing reports and provided optimization recommendations.

      • Created and delivered PowerPoint presentations.

      • Consistently improved reporting process efficiency.
        • Designed and developed SQL Server database to support reporting of all sales and marketing campaigns.

        • Built reports using SQL Server Reporting Services and Excel.

        • Created standardized and ad hoc reports to measure sales and marketing performance.

        • Built and managed marketing database to support Direct Mail, Email and Telemarketing campaigns including list segmentation and tracking strategies.

        • Worked with vendor to profile and model customer database to improve segmentation and prospecting opportunities.
            • Managed eight-member website team.

            • Implemented project management software for web team to streamline website management operations.

            • Managed design, development and launch of FirstPlace4Health.com

            • Implemented IBM Coremetrics website analytics.

            • Managed email marketing and Pay Per Click campaigns with $150k annual spend.